GoHighLevel vs ClickFunnels

GoHighLevel vs ClickFunnels: The Ultimate Comparison (2024)

Software
September 17, 2024•9 min read

Introduction

In today’s competitive digital landscape, choosing the right software for managing your marketing and sales funnels is crucial. Two of the most popular platforms that help businesses streamline their marketing efforts are GoHighLevel and ClickFunnels. While both platforms offer powerful tools, they serve different types of businesses and use cases.

In this article, we’ll compare GoHighLevel vs ClickFunnels, breaking down their features, pricing, pros & cons, and more to help you decide which is the better fit for your business. Whether you're a marketing agency, an entrepreneur, or a business owner looking for an all-in-one marketing solution, this guide will provide insights tailored to your needs.

Ready to dive in? Let’s explore the differences!

What is GoHighLevel?

GoHighLevel is an all-in-one marketing platform designed specifically for marketing agencies and service-based businesses. It combines a robust CRM, funnel builder, email marketing, SMS marketing, and automation tools into one seamless platform. By consolidating these features, GoHighLevel aims to replace multiple software subscriptions with a single, comprehensive solution.

Key Features of GoHighLevel:

  • CRM & Lead Management: Manage your leads, track sales opportunities, and keep your pipeline organized.

  • Funnel Builder: Create sales funnels, landing pages, and forms with an intuitive drag-and-drop builder.

  • Email & SMS Marketing: Automate your communication with customers through email and text message campaigns.

  • Automation: Set up powerful workflows to automate repetitive tasks like follow-ups, lead nurturing, and appointment scheduling.

  • White-labeling: Agencies can white-label GoHighLevel, branding it as their own platform for clients.

  • Membership Sites: Create and manage membership sites with gated content for your customers.

With its advanced automation features and affordable pricing, GoHighLevel is a strong option for businesses that want to handle multiple marketing tasks in one place without the need for external integrations.

Try GoHighLevel now to streamline your business processes and take control of your marketing efforts. Sign up here! (Affiliate Link)

What is ClickFunnels?

ClickFunnels is a well-known platform that specializes in building high-converting sales funnels. Created with entrepreneurs and digital marketers in mind, it helps businesses create and manage funnels designed to drive sales, capture leads, and maximize conversions. Whether you're selling online courses, digital products, or physical goods, ClickFunnels offers an intuitive platform to build out your sales process from start to finish.

Key Features of ClickFunnels:

  • Funnel Builder: Create sales funnels with drag-and-drop functionality. Pre-built funnel templates are available for quick setup.

  • Landing Pages: Design high-converting landing pages without the need for coding or web design experience.

  • Email & Marketing Automation: Integrates with third-party email platforms and CRMs to help you automate follow-ups and nurture leads.

  • Payment Processing: Seamlessly integrate payment gateways like Stripe or PayPal to process transactions directly through your funnels.

  • Affiliate Management: Built-in affiliate management tools to create your own affiliate program.

  • Membership Sites: Set up membership sites with restricted access to content for subscribers.

With its easy-to-use interface and focus on creating sales funnels, ClickFunnels is ideal for entrepreneurs and businesses looking to sell products or services online without the hassle of complex integrations.

Try ClickFunnels today to start building your sales funnels and increasing conversions. Sign up here! (Affiliate Link)

GoHighLevel vs ClickFunnels: Features Comparison

When it comes to features, both GoHighLevel and ClickFunnels offer robust toolsets, but they serve different purposes. Here’s a breakdown of how these platforms compare based on their core features:

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Summary:

  • GoHighLevel is an all-in-one platform designed to consolidate CRM, email, SMS marketing, and automation tools, making it ideal for marketing agencies.

  • ClickFunnels is a streamlined sales funnel builder with a strong emphasis on ease of use and pre-designed templates, making it perfect for entrepreneurs focused on selling products or services online.

GoHighLevel vs ClickFunnels: Pricing

Pricing is always a critical factor in choosing the right software for your business. Here’s how GoHighLevel and ClickFunnels stack up:

GoHighLevel Pricing

  • Starter Plan: $97 per month – Includes CRM, funnel builder, and basic automation.

  • Unlimited Account: $297 per month – Includes white-labeling, additional sub-accounts, and advanced automation.

  • Agency Pro Plan: $497 per month – Comes with advanced features for marketing agencies, including API access and extended automation capabilities.

GoHighLevel’s pricing is extremely competitive, especially for agencies that need a CRM, automation, and marketing tools all in one platform.

ClickFunnels Pricing

  • Basic Plan: $147 per month – Includes funnel builder, templates, and 20 funnels.

  • Pro Plan: $197 per month – Adds unlimited funnels, more email integrations, and priority support.

  • Funnel Hacker Plan: $297 per month – Includes everything from the Pro plan, plus advanced affiliate management tools and full access to FunnelFlix training.

ClickFunnels is priced higher than GoHighLevel, and many users find they need to pay for additional integrations (like email marketing services), making it more costly for those requiring a complete solution.

Summary:

  • GoHighLevel offers a better value for agencies or businesses that need multiple marketing tools in one place.

  • ClickFunnels is more expensive but excels at funnel building and offers a large library of templates for entrepreneurs selling online.

Pros and Cons: GoHighLevel

Pros:

  • All-in-One Platform: GoHighLevel consolidates CRM, funnel building, email, and SMS marketing into one platform, eliminating the need for multiple software subscriptions.

  • Advanced Automation: The platform offers powerful automation workflows, helping businesses automate lead nurturing, follow-ups, and other repetitive tasks.

  • White-Labeling: Agencies can fully white-label GoHighLevel and offer it to their clients as a branded solution, adding to their value proposition.

  • Cost-Effective: Compared to having separate tools for CRM, marketing automation, and funnel building, GoHighLevel is significantly more affordable.

  • Comprehensive Lead Management: Built-in CRM allows agencies to manage leads, track pipelines, and automate processes, giving a clear overview of business operations.

Cons:

  • Steeper Learning Curve: GoHighLevel offers many advanced features, which can make the platform a bit overwhelming for beginners.

  • Limited Funnel Templates: Compared to ClickFunnels, GoHighLevel has fewer pre-built funnel templates, which may require more time for customization.

  • Not Focused on Solo Entrepreneurs: While it's great for agencies, GoHighLevel may feel like overkill for entrepreneurs or small business owners just looking to build funnels.

Pros and Cons: ClickFunnels

Pros:

  • User-Friendly Funnel Builder: ClickFunnels is well-known for its intuitive drag-and-drop funnel builder, making it easy for beginners and non-tech-savvy users to create high-converting funnels.

  • Wide Range of Templates: With an extensive library of pre-built funnel templates, users can quickly set up funnels for various use cases (e.g., sales, lead capture, webinar funnels).

  • Affiliate Management: The built-in affiliate management tool, Backpack, allows users to easily set up and manage their own affiliate programs, which can help boost sales.

  • Strong Community and Support: ClickFunnels has a large, active community and excellent support resources, including training materials and FunnelFlix courses.

Cons:

  • Higher Pricing: ClickFunnels is more expensive than GoHighLevel, especially when considering the need for third-party tools to handle email, SMS marketing, and CRM features.

  • Limited CRM Capabilities: While ClickFunnels is great at building funnels, it lacks robust CRM and lead management tools, requiring integration with external systems.

  • Less Flexibility: ClickFunnels is heavily focused on sales funnels, meaning that businesses looking for a broader solution (e.g., CRM, automation, etc.) will need additional software.

Who Should Use GoHighLevel?

GoHighLevel is ideal for businesses that need a comprehensive, all-in-one solution to manage their entire marketing and sales process. Here’s who would benefit most from using GoHighLevel:

  • Marketing Agencies: Agencies that manage multiple clients will find GoHighLevel invaluable for its white-labeling feature, CRM, and advanced automation tools. The ability to create sub-accounts and offer the platform as a branded solution is a big draw for agencies that want to scale.

  • Service-Based Businesses: Local businesses such as gyms, salons, real estate agents, and legal services can use GoHighLevel’s CRM, appointment booking, and automated follow-ups to manage client interactions efficiently.

  • Businesses Focused on Automation: If you’re looking to automate lead generation, nurture campaigns, and client communication, GoHighLevel’s powerful automation engine will help streamline your workflows.

  • Those Looking for Cost Savings: GoHighLevel replaces multiple tools (e.g., CRM, email marketing, SMS marketing, and funnel builders), making it a cost-effective option for businesses that want to consolidate their tech stack.

Who Should Use ClickFunnels?

ClickFunnels is best suited for entrepreneurs and businesses focused on sales funnels and direct online selling. Here’s who should consider using ClickFunnels:

  • Entrepreneurs and Small Business Owners: If you’re an entrepreneur selling products, online courses, or digital goods, ClickFunnels is perfect for building simple yet effective sales funnels without needing any coding or design skills.

  • E-Commerce Businesses: Businesses looking to build landing pages and sales funnels for their online stores will appreciate ClickFunnels’ ability to create product-focused funnels that convert visitors into buyers.

  • Coaches and Course Creators: ClickFunnels offers a seamless way for coaches, consultants, and online educators to set up funnels for webinars, online courses, and membership sites.

  • Affiliate Marketers: ClickFunnels’ Backpack feature is ideal for affiliate marketers who want to create and manage their own affiliate programs, incentivizing others to promote their products or services.

  • Those Focused Solely on Funnel Building: If your primary focus is building high-converting funnels without needing extensive CRM or automation features, ClickFunnels will deliver exactly what you need.

Conclusion: Which One is Right for You?

When deciding between GoHighLevel and ClickFunnels, the best choice depends on your business needs and goals.

  • GoHighLevel is the right choice if you’re a marketing agency or service-based business looking for an all-in-one platform that covers CRM, funnel building, automation, and client communication. It’s also a fantastic option for businesses that want to save money by consolidating multiple tools into one. If you need powerful automation, lead management, and the ability to white-label a platform, GoHighLevel is the clear winner.

  • ClickFunnels, on the other hand, excels for entrepreneurs, small business owners, and anyone focused solely on building sales funnels. If you need a user-friendly funnel builder with a large library of templates and you want to scale quickly, ClickFunnels is perfect. It’s also great for affiliate marketers and e-commerce businesses looking for easy-to-set-up sales funnels with high conversion rates.

Ready to choose?

FAQs

1. What is GoHighLevel best for?
GoHighLevel is best for marketing agencies and service-based businesses looking for an all-in-one platform that combines CRM, funnel building, automation, and client communication in one tool. It’s also ideal for businesses looking to streamline operations with powerful automations.

2. Is ClickFunnels worth the price?
Yes, ClickFunnels is worth the price if you’re focused on building high-converting sales funnels and don’t need extensive CRM or automation features. It’s easy to use and comes with a range of templates, making it great for entrepreneurs and small businesses selling online.

3. Can I use GoHighLevel for lead generation?
Absolutely! GoHighLevel is built for lead generation and management. It comes with tools for building funnels, capturing leads, automating follow-ups, and managing the entire lead lifecycle through its built-in CRM.

4. What are the main differences between GoHighLevel and ClickFunnels?
The main differences are in their focus and functionality. GoHighLevel is an all-in-one platform that includes CRM, email/SMS marketing, and automation, making it ideal for agencies and businesses looking for comprehensive solutions. ClickFunnels focuses on building sales funnels and is perfect for entrepreneurs selling products or services online.

5. Can I white-label GoHighLevel?
Yes, GoHighLevel offers white-labeling options, allowing agencies to rebrand the platform and offer it as their own solution to clients. This is a great feature for agencies looking to expand their service offerings.

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